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---
name: local-business-website
description: Build production static websites for local service businesses — blueprint-first workflow, mobile-first CSS patterns, local SEO integration, phased implementation. Absorbed small-business-website (directory structure, CSS architecture, gallery/pricing table patterns).
---
## Trigger
Use this skill when the user asks to build, design, or architect a static website for a local service business (HVAC, handyman, plumbing, landscaping, roofing, electrical, etc.). Also load it when the user references a website blueprint or a multi-page brochure site for a local business.
## Workflow
### 1. Gather Requirements
Before any code, collect:
- Business name and owner
- Service lines (primary and secondary)
- Service areas (cities/neighborhoods — critical for local SEO)
- USPs (24/7 emergency, family-owned, flat-rate pricing, etc.)
- Phone number and email
- Any specific pages needed beyond the standard set
If the user is terse (common for this user), ask directly rather than guessing business type or features.
### 2. Produce a BLUEPRINT.md
Write a comprehensive blueprint document saved to the project directory BEFORE writing any code. Cover:
- URL structure for every page
- Technology choices (static HTML/CSS/JS, no frameworks, no build step — keep it fast and portable)
- Global header and footer design (desktop + mobile behavior)
- Every page: section-by-section layout with copy guidance, CTA placement, and psychology notes
- Mobile-specific rules (touch targets, sticky bars, typography)
- Local SEO checklist: where each service area city appears (H1, H2, footer, image alt text)
- Color palette and typography spec
- Implementation phases: each phase produces a deployable increment
The blueprint is the source of truth. All implementation decisions trace back to it.
### 3. Build in Phases
Standard phase order for local business sites:
| Phase | Deliverable | Priority |
|-------|------------|----------|
| 1 | Global shell: base HTML, CSS custom properties, header, footer, mobile nav, tap-to-call bar, shared JS | Foundation |
| 2 | Emergency/urgent landing page (if applicable) | Highest conversion |
| 3 | Contact/quote form page | Lead capture |
| 4 | Homepage (all sections) | Main entry point |
| 5+ | Secondary service pages | Supporting pages |
| Final | Polish: schema.org, meta tags, image optimization, performance | SEO finish |
Each phase produces a working, self-contained increment. Never deliver a half-built page.
## CSS Architecture (Mobile-First)
### Custom Properties
Always use CSS custom properties on `:root`. Standard palette for local business sites:
```css
:root {
--color-primary: #1E40AF; /* Blue — trust */
--color-secondary: #15803D; /* Green — growth/outdoors */
--color-emergency: #DC2626; /* Red — urgency only */
--color-dark: #111827; /* Near-black body text */
--color-medium: #6B7280; /* Secondary text */
--color-light: #F9FAFB; /* Page background */
--color-white: #FFFFFF;
--color-border: #E5E7EB;
--font-stack: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
--max-width: 72rem;
--header-height: 64px;
--callbar-height: 48px;
}
```
Use system font stack — no Google Fonts. Zero FOUT, fastest load.
### Mobile-First Rules
- Body text: 16px minimum (prevents iOS zoom on input focus)
- All tappable elements: minimum 44×44px
- Buttons: full-width on mobile
- Phone numbers: ALWAYS `<a href="tel:...">` — never plain text
- Section padding: 48px top/bottom on mobile
### Header (Sticky)
Three zones:
1. **Desktop (≥768px):** Logo left, nav center, phone + CTA button right. Sticky, shrinks on scroll.
2. **Mobile (<768px):** Logo left, hamburger right. Hamburger opens slide-down drawer with all links + emergency call button.
3. **Mobile nav drawer:** Full-viewport overlay below header. Links at 18px, bold, with rounded tap targets. Close on link tap.
Pattern:
```html
<header class="site-header">
<div class="container header-inner">
<a href="/" class="logo">...</a>
<nav class="main-nav">...</nav>
<div class="header-right">...</div>
<button class="hamburger">...</button>
</div>
</header>
<nav class="mobile-nav">...</nav>
```
### Tap-to-Call Bar (Mobile Only)
CRITICAL for service businesses. A sticky bar below the header on mobile (<768px) with phone icon + "Call Now: (XXX) XXX-XXXX — 24/7" that dials on tap. Hidden on desktop via CSS media query.
```html
<a href="tel:+1XXXXXXXXXX" class="callbar">
<svg><!-- phone icon --></svg>
Call Now: (XXX) XXX-XXXX — 24/7
</a>
```
CSS: `position: fixed; top: var(--header-height);` — sits between header and content. Use accent/emergency background color.
The body gets `padding-top: calc(var(--header-height) + var(--callbar-height))` on mobile, `padding-top: var(--header-height)` on desktop.
### Footer
Three-section grid on desktop (brand, nav, contact), stacked on mobile. Must include service area cities in natural language: "📍 Proudly serving: City1 · City2 · City3"
## Local SEO Patterns
### Where to Place Service Areas
| Element | Location | Format |
|---------|----------|--------|
| H1 | Homepage hero | "Service in City1 & Surrounding Areas" |
| H2 | Service area section | "Serving City1, City2 & Beyond" |
| Body list | Dedicated section on main service page | Bullet points with context ("City1 — 30-min response") |
| Footer | Global footer | Single line, all pages |
| Image alt text | Gallery/service photos | "Fence installation in City1 TN" |
| Meta description | `<head>` per page | Include primary city |
| Schema.org | JSON-LD `LocalBusiness` | `areaServed` array |
### Schema.org Template
```json
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Business Name",
"telephone": "(XXX) XXX-XXXX",
"areaServed": ["City1", "City2", "City3"],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Service Category",
"itemListElement": [...]
}
}
```
Include on every page.
### Anti-Patterns
- Do NOT create separate pages for each service area city — spammy, adds no value
- Do NOT link city names to dedicated city pages
- Do NOT keyword-stuff city names into every heading
- One well-optimized service area mention beats six low-quality city pages
## JavaScript (Vanilla, No Dependencies)
Three pieces of shared JS:
1. **Mobile nav toggle:** hamburger click → open/close drawer, animate hamburger icon, set `body overflow: hidden` when open, close on link tap
2. **Header shrink on scroll:** add `.scrolled` class when `scrollY > 80`
3. **Active nav highlighting:** match `window.location.pathname` against nav links
Keep it simple. No frameworks. `DOMContentLoaded` wrapper. All vanilla.
## Quote/Contact Form Pattern
Use Web3Forms (free tier, simple API) for form-to-email on static sites. No backend needed.
### Form Fields (6-field standard)
- Name* (text, required)
- Phone* (tel, required) — phone is THE critical field for local businesses
- Email (email, optional) — don't require; some local customers don't use email
- Service Needed* (select, required) — routes the lead mentally, helps owner prioritize
- Project Description* (textarea, required) — gives context before callback
- Lead Source (select, optional) — helps track which marketing works
### Validation Pattern
Client-side only. On submit: check required fields, add `.error` class to empty inputs (red border), add `.visible` to error spans. On input: remove error classes — instant feedback.
### States
- **Loading:** button disabled + CSS spinner (swaps button text for animated spinner via `display` toggle)
- **Success:** form hidden, success card shown. Includes customer's first name + emergency phone CTA
- **Error:** red banner displayed, button re-enabled for retry
### Web3Forms Setup
1. Create free account at https://web3forms.com/
2. Replace `YOUR_ACCESS_KEY` in the form script
3. Form POSTs to `https://api.web3forms.com/submit`
4. Emails go to the address configured in dashboard
Full implementation reference at `references/airrepairteam-blueprint.md`.
## Pitfalls
- **Don't use Google Fonts** — system font stack is faster and looks native on every device
- **Don't use iframe Google Maps** — they kill page speed. Use a static image or CSS map
- **Don't add a calendar/scheduler to forms** — adds complexity, needs backend, breaks when not maintained. Simple POST-to-email via Formspree or Web3Forms is enough
- **Don't require email on quote forms** — some local customers don't use email. Phone is the required field
- **Don't build landing pages with nav links** — emergency landing pages should have ONE exit: the phone number
- **Don't use frameworks for simple brochure sites** — Tailwind or raw CSS is fine, but React/Vue/Next.js is overkill and adds hosting complexity the owner can't maintain
## Support Files
- `references/airrepairteam-blueprint.md` — Full blueprint example: 6-page HVAC/handyman site with section-by-section layout, mobile rules, and SEO checklist
- `references/blueprint-template.md` — Empty website blueprint template (absorbed from small-business-website)
- `references/contact-form.md` — Complete Web3Forms contact form pattern with HTML, CSS, and JS (absorbed from small-business-website)
- `templates/style.css` — Copyable base CSS: custom properties, reset, header, callbar, footer, responsive breakpoints
- `templates/main.js` — Copyable base JS: mobile nav toggle, header shrink, active link detection, smooth scroll
## Directory Structure
```text
BusinessName/
├── BLUEPRINT.md
├── index.html
├── css/style.css
├── js/main.js
├── contact/index.html
├── service-pages/...
├── images/
```
## Global CSS Architecture (Section Order)
All styles go in `css/style.css`. Structure:
```text
1. CSS custom properties (colors, typography, spacing, layout vars)
2. Reset
3. Utility classes
4. Buttons (btn, btn-primary, btn-emergency, btn-outline, btn-large, btn-full)
5. Phone link (.phone-link)
6. Header (.site-header, .logo, .main-nav, .header-right, .hamburger)
7. Mobile nav drawer (.mobile-nav)
8. Tap-to-call bar (.callbar — mobile only, hidden on desktop)
9. Page sections (.page-section, .section-heading, .section-subheading)
10. Footer (.site-footer, .footer-grid, .footer-service-areas)
11. Page-specific section styles
12. Responsive: Tablet (768px) — grid layouts, header changes, hide mobile elements
13. Responsive: Desktop (1024px) — larger type, wider grids
```
## Emergency Landing Page (if applicable)
For service businesses with 24/7 emergency offerings, create a standalone stripped-down page:
- Zero external resources — all CSS inline, no JS files, no images, no fonts
- ~7KB total page weight, sub-1s cold load
- ONE goal: phone call. Phone number is the only prominent interactive element
- Red/urgent accent, pulsing emergency badge
- No navigation links (people click them and bounce)
- "No after-hours fees" prominently addressed
## Before/After Gallery (if applicable)
For service businesses where visual proof drives conversions:
- 2×2 or 4-col grid of before/after pairs side-by-side
- Filter bar by service category (All, Fences, Lawns, etc.)
- Filter JS: `data-category` attributes, toggles `display:none`
- Place gallery filter script BEFORE main.js in the HTML
- "Before"/"After" labels on each image
## Pricing Table (if applicable)
- Responsive table: collapses to label-value rows on mobile using `data-label` attributes
- Use "Flat Rate" or "Starting at $XX" language — don't lock in exact numbers
- Disclaimer: "Final price confirmed before any work begins"
- Wrap in a card with border and shadow for visual weight
## After Build Checklist
1. Search all files for `XXX-XXXX` and replace with real phone number
2. Replace placeholder email
3. Get Web3Forms access key, update contact page
4. Replace emoji/placeholder images with real photos
5. Fill in actual pricing if applicable
6. Serve via nginx
@@ -0,0 +1,94 @@
# AirRepairTeam — Worked Blueprint Example
Full blueprint at: `/mnt/seagate8tb/Websites/AirRepairTeam/BLUEPRINT.md`
## What This Example Demonstrates
A 6-page static website for a multi-trade contractor (HVAC + Handyman/Yardwork) serving 6 Knoxville-area cities. The blueprint covers every page section-by-section with copy psychology, CTA placement, mobile behavior, and local SEO integration.
## Key Patterns Illustrated
### Dual-Service Routing (Homepage Section 3)
When a business has two distinct service lines with different customer psychologies (urgent vs. comparison-shopping), the homepage hero routes traffic with two equal-weight CTAs, and Section 3 presents them as side-by-side cards with visual differentiation (cool blue for HVAC, warm green for handyman).
### Emergency Landing Page (`/hvac/emergency`)
Stripped-down page for Google Ads traffic. No nav links. One goal: phone call. The phone number appears twice (hero + sticky bottom bar). Red/urgent accent. Must load in under 1 second — no images, no frameworks, inline CSS only if needed.
### Psychology-Driven Service Pages
**HVAC page** (high-urgency, high-ticket):
- Hero leads with emergency language and "no after-hours fees"
- Pricing table builds trust (most HVAC companies hide pricing)
- "What to do in an HVAC emergency" section provides SEO content + conversion nudge
- Phone is always the primary CTA
**Handyman page** (comparison shoppers):
- Hero is a photo of completed work
- Before/after gallery is THE conversion driver — juxtoposition proves competence
- 3-step "How It Works" removes friction for first-time customers
- Lighter, friendlier tone throughout
### Local SEO Integration (6 Cities)
Cities appear exactly 5 ways across the site:
1. H1 on homepage: "Knoxville & Surrounding Areas"
2. H2 on HVAC page: "HVAC Repair in Knoxville, Powell, Halls & Beyond"
3. Body bullets on HVAC page with fake "response times" per city (makes it useful, not spammy)
4. Footer on every page: "📍 Proudly serving: Knoxville · Powell · Halls · Corryton · Fountain City · Karns"
5. Image alt text: "Fence installation in Powell TN"
No separate city pages. No city-page links. One consistent signal.
### Quote Form Design
- 6 fields: Name*, Phone*, Email (optional), Service (dropdown)*, Project description*, Lead source
- No calendar, no file upload, no address, no CAPTCHA (initially)
- Success state still shows phone number (for emergency callers who used the form)
- Posts to Formspree/Web3Forms — no backend
### Web3Forms Form Pattern
Used on the contact page. Key implementation details:
**Form handler:** POST to `https://api.web3forms.com/submit` with an access key. The access key is configured in Web3Forms dashboard (free tier available). Form data is emailed directly to the address configured there.
**Client-side validation pattern:**
```js
function validate() {
var valid = true;
function showErr(name) {
document.getElementById('field-' + name).classList.add('error');
document.getElementById('error-' + name).classList.add('visible');
}
if (!nameField.value.trim()) { showErr('name'); valid = false; }
if (!phoneField.value.trim()) { showErr('phone'); valid = false; }
if (!detailsField.value.trim()) { showErr('details'); valid = false; }
if (!serviceSelect.value) { showErr('service'); valid = false; }
return valid;
}
```
**Error clearing on input:** Each input gets an `input` event listener that removes `.error` from itself and `.visible` from its error span — gives instant feedback as the user types.
**Loading state:** Button gets `disabled` + `.loading` class. CSS swaps button text for a CSS-only spinner.
**Success state:** Form `display: none`, success div gets `.visible`. Message includes the customer's first name (extracted from the name field) and a prominent "if this is an emergency, call now" note with phone number.
**Error state:** Red banner at top of form card with "Something went wrong" message. Button re-enables for retry.
**CORS note:** Fetch to Web3Forms will be blocked on `file://` origins (browser security). Works correctly on any real domain. Test form behavior locally by manually toggling success/error state classes.
### Mobile-Specific Decisions
- Sticky tap-to-call bar below header on all pages (hidden on desktop)
- Both the nav bar AND callbar remain sticky — combined ~100px height, acceptable tradeoff
- Buttons full-width on mobile
- Phone numbers always `<a href="tel:...">`
- Touch targets minimum 44px
### Implementation Phases
1. Global shell (header, footer, CSS, JS, mobile nav, callbar)
2. Emergency HVAC landing page
3. Contact/quote page
4. Homepage (all 7 sections)
5. HVAC service page
6. Handyman service page
7. Polish (schema, meta, images, performance)
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# Website Blueprint Template
Use this format when designing a website before building. Write the blueprint first, then build from it.
---
## Business Context
- **Client:** [name]
- **Business:** [type — HVAC, handyman, plumbing, etc.]
- **USPs:** [2-4 unique selling propositions — 24/7, family-owned, flat-rate, fast response]
- **Service Areas:** [city list]
## URL Structure
```
/ → Homepage
/service-a → Service page A
/service-a/landing → Standalone landing page (for ads)
/service-b → Service page B
/contact → Contact / Quote Request
```
## Technology
- Static HTML/CSS/JS — no backend
- Form submissions via Web3Forms (free tier)
- No frameworks, no build step
- System font stack, CSS custom properties
---
## Per-Page Blueprint
For each page, list sections top-to-bottom with:
- Section name
- Visual elements (icons, photos, layout)
- Copy and headlines (with SEO keywords)
- CTAs (buttons, phone links)
- Psychology notes (what the visitor feels, what they need to see)
### Global Header
```
Layout: Logo | Nav links | Phone | CTA button
Mobile: Logo | Hamburger + sticky tap-to-call bar below
```
### Global Footer
```
Layout: Brand | Service links | Contact | Service areas
SEO: All service area cities in footer on every page
```
### Page: [Name]
#### Section 1: Hero
- Headline: [H1 with primary keyword + city]
- Subcopy: [1-2 lines]
- CTAs: [primary CTA, secondary CTA]
- Psychology: [what the visitor is thinking]
#### Section 2: [Name]
- ...
[Repeat for all sections]
---
## Color Palette
| Role | Color | Usage |
|------|-------|-------|
| Primary | hex | primary CTAs, brand elements |
| Secondary | hex | secondary CTAs |
| Emergency | hex | urgency CTAs if applicable |
| Dark | hex | body text, dark sections |
| Light | hex | page background |
## Implementation Priority
1. Global shell (header, footer, CSS, JS)
2. [Highest-conversion page]
3. [Contact form]
4. [Homepage]
5. [Remaining service pages]
6. Polish (schema, meta, images)
@@ -0,0 +1,135 @@
# Contact Form Pattern (Web3Forms)
Static-site contact form that emails the business owner directly. No backend, no calendar, no payment.
## Form Fields
Keep it SHORT. Every extra field costs conversions.
| Field | Required | Type | Notes |
|-------|----------|------|-------|
| Name | Yes | text | `autocomplete="name"` |
| Phone | Yes | tel | THE most important field for phone-first businesses |
| Email | No | email | Optional — don't require it, it adds friction |
| Service Needed | Yes | select | Dropdown with all service types + "Other" |
| Project Details | Yes | textarea | 3-line minimum, gives context before callback |
| Lead Source | No | select | Google/Facebook/Neighbor/Other — helps measure marketing |
**Deliberately missing:** address, calendar, file upload, CAPTCHA (add only if spam), budget field.
## HTML Structure
```html
<div class="form-card" id="quote-form-wrapper">
<div class="form-error" id="form-error" role="alert">
Something went wrong. Please try again or call us directly.
</div>
<form id="quote-form" novalidate>
<!-- fields with .form-group > .form-label + .form-input/.form-select/.form-textarea + .field-error -->
<button type="submit" class="btn submit-btn">
<span class="btn-text">Get My Free Quote</span>
<span class="spinner"></span>
</button>
</form>
<!-- Success state (hidden by default) -->
<div class="form-success" id="form-success">
<div class="check-icon"></div>
<h3>Thanks, <span id="success-name">friend</span>!</h3>
<p>We'll reach out within 2 hours.</p>
<div class="emergency-note">
<strong>🚨 Emergency?</strong> Call now: <a href="tel:...">(XXX) XXX-XXXX</a>
</div>
</div>
</div>
```
## CSS States
```css
.form-input.error, .form-select.error, .form-textarea.error {
border-color: var(--color-emergency);
box-shadow: 0 0 0 3px rgba(220,38,38,0.1);
}
.field-error { display: none; }
.field-error.visible { display: block; color: var(--color-emergency); }
.form-error { display: none; background: var(--color-emergency-light); }
.form-error.visible { display: block; }
.form-success { display: none; }
.form-success.visible { display: block; }
.submit-btn.loading .spinner { display: inline-block; }
.submit-btn.loading .btn-text { display: none; }
```
## JavaScript
```javascript
var WEB3FORMS_KEY = 'YOUR_ACCESS_KEY'; // Replace with real key
var WEB3FORMS_URL = 'https://api.web3forms.com/submit';
// Validation
function validate() {
var valid = true;
if (!nameField.value.trim()) { showErr('name'); valid = false; }
if (!phoneField.value.trim()) { showErr('phone'); valid = false; }
if (!detailsField.value.trim()) { showErr('details'); valid = false; }
if (!serviceField.value) { showErr('service'); valid = false; }
return valid;
}
// Clear errors on input
inputs.forEach(function(el) {
el.addEventListener('input', function() {
el.classList.remove('error');
getErrorEl(el.name).classList.remove('visible');
});
});
// Submit
form.addEventListener('submit', function(e) {
e.preventDefault();
if (!validate()) return;
submitBtn.disabled = true;
submitBtn.classList.add('loading');
var payload = new FormData(form);
payload.append('access_key', WEB3FORMS_KEY);
payload.append('subject', 'New Quote Request — Business Name');
payload.append('from_name', 'Business Website');
fetch(WEB3FORMS_URL, { method: 'POST', body: payload })
.then(function(res) { return res.json(); })
.then(function(data) {
if (data.success) {
document.getElementById('success-name').textContent =
nameField.value.trim().split(' ')[0] || 'friend';
form.style.display = 'none';
successDiv.classList.add('visible');
} else {
throw new Error(data.message || 'Submission failed');
}
})
.catch(function(err) {
submitBtn.disabled = false;
submitBtn.classList.remove('loading');
errorBanner.classList.add('visible');
console.error('Form error:', err);
});
});
```
## Setup
1. Go to https://web3forms.com/ — create free account
2. Copy access key
3. Replace `YOUR_ACCESS_KEY` in the form script
4. Configure destination email in Web3Forms dashboard
## Testing
- `file://` CORS blocks fetch() — expected. Test from a real web server.
- Click submit with empty fields → validation errors on all required fields
- Fill all required fields, submit → loading spinner → success card (if key valid) or error banner (if invalid key)
- Success card shows customer's first name + emergency phone fallback
@@ -0,0 +1,74 @@
/* ============================================================
Local Business Website — Base JavaScript Template
Mobile nav toggle, header scroll shrink, active page detection.
Copy as js/main.js — zero dependencies, vanilla JS.
============================================================ */
document.addEventListener('DOMContentLoaded', function () {
/* ---- Elements ---- */
var hamburger = document.querySelector('.hamburger');
var mobileNav = document.querySelector('.mobile-nav');
var header = document.querySelector('.site-header');
/* ---- Mobile Nav Toggle ---- */
if (hamburger && mobileNav) {
hamburger.addEventListener('click', function () {
var isOpen = mobileNav.classList.toggle('open');
hamburger.classList.toggle('active');
hamburger.setAttribute('aria-expanded', isOpen);
document.body.style.overflow = isOpen ? 'hidden' : '';
});
/* Close nav when a link is tapped */
var navLinks = mobileNav.querySelectorAll('a');
navLinks.forEach(function (link) {
link.addEventListener('click', function () {
mobileNav.classList.remove('open');
hamburger.classList.remove('active');
hamburger.setAttribute('aria-expanded', 'false');
document.body.style.overflow = '';
});
});
}
/* ---- Header Shrink on Scroll ---- */
if (header) {
window.addEventListener('scroll', function () {
if (window.scrollY > 80) {
header.classList.add('scrolled');
} else {
header.classList.remove('scrolled');
}
}, { passive: true });
}
/* ---- Active Nav Link Highlighting ---- */
(function () {
var currentPath = window.location.pathname.replace(/\/$/, '') || '/';
var navLinks = document.querySelectorAll('.main-nav a, .footer-nav a');
navLinks.forEach(function (link) {
var href = link.getAttribute('href');
if (!href) return;
var linkPath = href.replace(/\/$/, '') || '/';
if (linkPath === '/' && currentPath !== '/') return;
if (currentPath.startsWith(linkPath) && linkPath !== '/') {
link.classList.add('active');
} else if (currentPath === '/' && linkPath === '/') {
link.classList.add('active');
}
});
})();
/* ---- Smooth Scroll for Anchor Links ---- */
document.querySelectorAll('a[href^="#"]').forEach(function (anchor) {
anchor.addEventListener('click', function (e) {
var target = document.querySelector(this.getAttribute('href'));
if (target) {
e.preventDefault();
target.scrollIntoView({ behavior: 'smooth', block: 'start' });
}
});
});
});
@@ -0,0 +1,304 @@
/* ============================================================
Local Business Website — Base CSS Template
Mobile-first. No frameworks. No build step.
Copy this, customize :root variables, build your pages.
============================================================ */
/* ---- CSS Custom Properties ---- */
:root {
/* Colors — customize these per-client */
--color-primary: #1E40AF; /* Blue — trust, main brand */
--color-primary-light:#DBEAFE;
--color-secondary: #15803D; /* Green — growth, second service line */
--color-secondary-light:#DCFCE7;
--color-emergency: #DC2626; /* Red — urgency CTAs only */
--color-emergency-light:#FEE2E2;
--color-dark: #111827; /* Near-black — body text */
--color-dark-soft: #1F2937;
--color-medium: #6B7280; /* Secondary text */
--color-light: #F9FAFB; /* Page background */
--color-white: #FFFFFF;
--color-border: #E5E7EB;
--color-accent: #D97706; /* Amber/gold — stars, subtle highlights */
/* Typography */
--font-stack: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,
Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;
--line-height-body: 1.65;
/* Spacing scale */
--space-xs: 0.25rem;
--space-sm: 0.5rem;
--space-md: 1rem;
--space-lg: 1.5rem;
--space-xl: 2rem;
--space-2xl: 3rem;
--space-3xl: 4rem;
/* Layout */
--max-width: 72rem;
--header-height: 64px;
--callbar-height: 48px;
/* Shadows */
--shadow-sm: 0 1px 2px rgba(0,0,0,0.05);
--shadow-md: 0 4px 6px -1px rgba(0,0,0,0.1), 0 2px 4px -2px rgba(0,0,0,0.1);
/* Transitions */
--transition-fast: 150ms ease;
}
/* ---- Reset ---- */
*,
*::before,
*::after {
box-sizing: border-box;
margin: 0;
padding: 0;
}
html {
font-size: 100%;
scroll-behavior: smooth;
-webkit-text-size-adjust: 100%;
}
body {
font-family: var(--font-stack);
font-size: 1rem;
line-height: var(--line-height-body);
color: var(--color-dark);
background: var(--color-light);
-webkit-font-smoothing: antialiased;
padding-top: calc(var(--header-height) + var(--callbar-height));
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }
button { font: inherit; cursor: pointer; border: none; background: none; }
/* ---- Utility Classes ---- */
.container {
width: 100%;
max-width: var(--max-width);
margin: 0 auto;
padding: 0 var(--space-lg);
}
.sr-only {
position: absolute; width: 1px; height: 1px;
padding: 0; margin: -1px;
overflow: hidden; clip: rect(0,0,0,0);
white-space: nowrap; border: 0;
}
/* ---- Buttons ---- */
.btn {
display: inline-flex; align-items: center; justify-content: center;
gap: var(--space-sm); padding: 0.75rem 1.5rem;
font-weight: 600; font-size: 1rem; line-height: 1;
border-radius: 0.5rem; transition: all var(--transition-fast);
white-space: nowrap;
}
.btn-primary {
background: var(--color-primary); color: var(--color-white);
}
.btn-primary:hover, .btn-primary:focus-visible { background: #1E3A8A; }
.btn-emergency {
background: var(--color-emergency); color: var(--color-white);
}
.btn-emergency:hover, .btn-emergency:focus-visible { background: #B91C1C; }
.btn-secondary {
background: var(--color-secondary); color: var(--color-white);
}
.btn-secondary:hover, .btn-secondary:focus-visible { background: #166534; }
.btn-outline {
background: var(--color-white); color: var(--color-primary);
border: 2px solid var(--color-primary);
}
.btn-outline:hover, .btn-outline:focus-visible {
background: var(--color-primary-light);
}
.btn-large { padding: 1rem 2rem; font-size: 1.125rem; }
.btn-full { width: 100%; }
/* ---- Phone Link ---- */
.phone-link {
display: inline-flex; align-items: center; gap: var(--space-xs);
font-weight: 700; color: var(--color-primary); font-size: 1.125rem;
transition: color var(--transition-fast);
}
.phone-link:hover, .phone-link:focus-visible { color: var(--color-emergency); }
.phone-link svg { width: 1.25rem; height: 1.25rem; flex-shrink: 0; }
/* ================================================================
HEADER (sticky)
================================================================ */
.site-header {
position: fixed; top: 0; left: 0; right: 0; z-index: 100;
height: var(--header-height); background: var(--color-white);
border-bottom: 1px solid var(--color-border);
box-shadow: var(--shadow-sm);
transition: height var(--transition-fast), padding var(--transition-fast);
}
.site-header.scrolled { --header-height: 56px; }
.header-inner {
display: flex; align-items: center; justify-content: space-between;
height: 100%;
}
/* Logo */
.logo {
display: flex; align-items: center; gap: var(--space-sm);
font-weight: 800; font-size: 1.25rem; color: var(--color-dark);
flex-shrink: 0;
}
.logo-icon {
width: 2rem; height: 2rem; background: var(--color-primary);
color: var(--color-white); border-radius: 0.5rem;
display: flex; align-items: center; justify-content: center;
font-size: 1.125rem;
}
/* Desktop nav */
.main-nav {
display: none; /* hidden on mobile */
align-items: center; gap: var(--space-xl);
}
.main-nav a {
font-weight: 500; color: var(--color-dark-soft);
padding: var(--space-xs) 0; border-bottom: 2px solid transparent;
transition: color var(--transition-fast), border-color var(--transition-fast);
}
.main-nav a:hover, .main-nav a.active {
color: var(--color-primary); border-bottom-color: var(--color-primary);
}
.header-right { display: none; align-items: center; gap: var(--space-lg); }
/* Hamburger */
.hamburger {
display: flex; flex-direction: column; justify-content: center; gap: 5px;
width: 44px; height: 44px; padding: 10px;
}
.hamburger span {
display: block; width: 24px; height: 2px;
background: var(--color-dark); border-radius: 2px;
transition: all 0.2s ease;
}
.hamburger.active span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.hamburger.active span:nth-child(2) { opacity: 0; }
.hamburger.active span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
/* Mobile nav drawer */
.mobile-nav {
display: none; position: fixed; top: var(--header-height);
left: 0; right: 0; bottom: 0; background: var(--color-white);
z-index: 99; flex-direction: column; padding: var(--space-xl) var(--space-lg);
gap: var(--space-sm); overflow-y: auto;
}
.mobile-nav.open { display: flex; }
.mobile-nav a {
display: block; padding: var(--space-md); font-size: 1.125rem;
font-weight: 600; color: var(--color-dark); border-radius: 0.5rem;
}
.mobile-nav a:hover { background: var(--color-light); }
.mobile-nav .btn { margin-top: var(--space-md); }
/* ================================================================
TAP-TO-CALL BAR (mobile only)
================================================================ */
.callbar {
position: fixed; top: var(--header-height); left: 0; right: 0; z-index: 98;
height: var(--callbar-height); background: var(--color-primary);
color: var(--color-white);
display: flex; align-items: center; justify-content: center;
font-weight: 700; font-size: 1rem; gap: var(--space-sm);
text-decoration: none;
}
.callbar:hover { background: #1E3A8A; }
.callbar.emergency { background: var(--color-emergency); }
.callbar.emergency:hover { background: #B91C1C; }
.callbar svg { width: 1.25rem; height: 1.25rem; flex-shrink: 0; }
/* ================================================================
PAGE SECTIONS
================================================================ */
.page-section { padding: var(--space-3xl) 0; }
.page-section-alt { background: var(--color-white); }
.page-section-dark { background: var(--color-dark); color: var(--color-white); }
.section-heading {
font-size: 1.75rem; font-weight: 800; text-align: center;
margin-bottom: var(--space-xs); color: var(--color-dark); line-height: 1.2;
}
.section-subheading {
font-size: 1.125rem; color: var(--color-medium); text-align: center;
margin-bottom: var(--space-2xl); max-width: 36rem;
margin-left: auto; margin-right: auto;
}
/* ================================================================
FOOTER
================================================================ */
.site-footer {
background: var(--color-dark-soft); color: var(--color-white);
padding: var(--space-3xl) 0 var(--space-xl);
}
.footer-grid {
display: grid; grid-template-columns: 1fr; gap: var(--space-2xl);
}
.footer-brand p { color: #D1D5DB; margin-top: var(--space-sm); line-height: 1.7; }
.footer-brand .logo { color: var(--color-white); font-size: 1.375rem; }
.footer-nav h4 {
font-size: 0.875rem; text-transform: uppercase; letter-spacing: 0.05em;
color: #9CA3AF; margin-bottom: var(--space-md);
}
.footer-nav a { display: block; color: #D1D5DB; padding: var(--space-xs) 0; }
.footer-nav a:hover { color: var(--color-white); }
.footer-contact p {
display: flex; align-items: center; gap: var(--space-sm);
color: #D1D5DB; margin-bottom: var(--space-sm);
}
.footer-contact .phone-link { color: var(--color-white); font-size: 1.25rem; }
.footer-service-areas {
margin-top: var(--space-2xl); padding-top: var(--space-xl);
border-top: 1px solid #374151; text-align: center;
color: #9CA3AF; font-size: 0.9375rem;
}
.footer-service-areas span { color: #D1D5DB; }
.footer-bottom {
margin-top: var(--space-xl); padding-top: var(--space-lg);
border-top: 1px solid #374151; text-align: center;
color: #6B7280; font-size: 0.875rem;
}
/* ================================================================
RESPONSIVE: Tablet+ (768px)
================================================================ */
@media (min-width: 768px) {
body { padding-top: var(--header-height); }
.hamburger { display: none; }
.main-nav { display: flex; }
.header-right { display: flex; }
.callbar { display: none; }
.mobile-nav { display: none !important; }
.footer-grid { grid-template-columns: 2fr 1fr 1fr; }
.section-heading { font-size: 2.25rem; }
}
@media (min-width: 1024px) {
.section-heading { font-size: 2.75rem; }
.section-subheading { font-size: 1.25rem; }
}